4819 Emperor Blvd, Suite 400
Durham, NC 27703 USA
Phone from U.S: 1-919-363-3415
Outside the U.S.: 011-919-363-3415

Looking for a Global Marketing Consultant who can
help take your product to new countries?

  • 20 Years Executive and Consulting Experience including Strategy and Execution
  • Fast & Efficient – Planning, SEO, SEM, Digital Display, Direct Mail, DRTV, Web Development
  • Consumer and B-to-B Experience including Software, Services, Technology and Hard Goods

Dan McManus

For the past 20 years, I have helped companies launch new products and services, and enter new markets. My experience as a global marketing consultant means your business gets rapid results. Here are the specific countries where I have experience as a global marketing consultant.

US United States   India India   France France   Romania Romania
Brazil Brazil Japan Japan Germany Germany Russia Russia
Czech Czech Republic Korea Korea Hong Kong Hong Kong Ukraine Ukraine

What Does a Global Marketing Consultant Do?

A global marketing consultant – or international marketing consultant as it is sometimes called – can help with all key aspects of launching a product or service in a new country.

Marketing Plan

The marketing plan includes mission-critical information needed to effectively market, while avoiding pitfalls. A typical marketing plan includes:

  • Market Analysis – Overall size of the opportunity and key trends to be aware of. Currency, taxation and the most popular payment methods are explained.
  • Product Information - Includes the key features that will be most attractive to the market. This information is critical to developing breakthrough creative.
  • Pricing Analysis –A marketplace analysis of competitive products, and offer / incentive recommendations.
  • Distribution Strategy – Should your product be promoted via retail, direct-to-consumer advertising or door-to-door? This information is critical to your success, and drives your marketing plan.
  • SWOT Analysis - Strengths, Weaknesses, Opportunities and Threats.

The final output is a document, prepared by your global marketing consultant, which serves as the marketing roadmap. We will refer back to this document as we launch and implement your marketing campaigns.

Creative Implementation

calidora

Once the marketing plan is defined, it's time to move into action. All necessary collateral is developed including:

  • Web Site Development
  • Copywriting
  • Translation to local language
  • Design specific to the local country

A style guide is confirmed and a base set of assets are created.  This ensures that any time new creative is needed, it's quick and efficient. All copy is maintained in your local language as well as in the language you're targeting.

Media Buying

Now that we have approved creative in hand, a media plan provides all the details needed to plan, implement and track results of your marketing campaigns. All campaigns are tracked by media codes, and Return-On-Investment (ROI) data is tracked by source. For example, we are able to see if orders are generated by an online ad banner, a search engine marketing ad or a TV campaign. Media is continuously refined, and budgets are directed toward the media with the highest ROI.

Tracking Results

A number of tools are used to track results including:

  • Google Analytics - the most accurate and easy-to-use tool for measuring web site traffic and conversion statistics.
  • Web Site Optimizer - A/B testing for products, pricing and creative campaigns.
  • Rank Tracker - Search Engine Optimization (SEO) placement by keyword.
  • Tracking IDs - Search Engine Marketing (SEM), Digital Display and Blog campaign measurement.

Reporting and Analysis

Results are tracked on an ongoing basis, with full visibility at all times through a real-time cloud-based interface. After launch, we would typically have update calls once every two weeks. I like to use these update calls to relay key findings and provide new opportunities.

What is a Typical Global Marketing Consultant Fee?

Global marketing consultant rates vary greatly, and the cost of a marketing consultant can range from US $50 to $1,000 or more per hour. My standard rate is US $125 per hour. All fees are presented in advance and flat fee or fee-capped projects are possible, if discussed in advance.

What Results Can You Expect?

This is a question I hear quite often and it is one that I never like to answer with "it depends". More than ever, businesses are looking for concrete answers to difficult questions, and I believe the best way I can answer this is via example. Here are the results of a few recent client campaigns:

  • A publisher generated an 8% signup rate for a newsletter. Subscribers to this newsletter then purchased a $100 software product at a rate of 4.5%.
  • A real estate firm generated a 2% response rate on a direct mail campaign, netting over 1,000 new leads per month.
  • A high-tech service company went from 5 leads per month to 150 leads per campaign.

Ultimately, my success as a global marketing consultant is based on your success.

Are You Ready to Hire a Global Marketing Consultant?

If you are ready to hire a global marketing consultant, or find out more, contact me today to discuss how I can help.

Dan McManus
Global Marketing Consultant


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